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Why Do You Need Tracking Pixels?

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If all the tiny pixels combine and make up images, texts or video that is displayed on a device or computer. However, if you’re a marketer, then you’ve probably experienced the concept of the tracking of pixels.

The tracking pixels comprise code fragments that are added to websites to collect information. They are essential to marketers when it comes to retargeting ads and increasing conversion rates. Nowadays the use of tracking pixels is widespread across the web with the majority of us not conscious of that it is happening.

So, what exactly does the tracking Pixel do?

A code snippet is added to your site to generate a 1×1-pixel image. Its tiny size of the image makes it impossible to be seen by users as tracking pixels are made to blend in with your current site or to be completely transparent. When a visitor visit your site the tracking pixel is loaded to gather data about them while they browse your site.

A tracking pixel is able to collect lots of data about your users and their interactions with your website. The types of data that you can collect include:

What pages do they visit?
What ads they click
The operating system they employ
The kind of device they are using
The resolution of the screen they employ
What time did they visit?
Activities during a session
Their IP addresses

That’s like something from a cookie.

You’re right! Cookies and tracking pixels are very similar and are frequently used together. Both tools are able to monitor the actions of users as well as the actions they engage in across web pages. They can also be utilized to serve similar purposes in marketing for example, such as showing ads based on the information from users.

The main difference between tracking pixels and cookies is the method by which the data is distributed and the location it is stored. Cookies are stored in the user’s browser like Google Chrome or Firefox. Cookies cannot track users across different devices. Users can block cookies or delete their cookies should they decide to do so.

Cookies are commonly utilized to store information about users to make it easier for users to log in and also. If you’ve visited websites like Facebook or YouTube and realized that your email address was already in your login page, then a cookie has been used to save your information. Clearing your cookies will wipe out all information about your login or user that you’ve saved on the various sites.

Pixels that track send information straight to the servers meaning they do not depend on the individual browsers of users. Pixels can track users across their devices, and link your marketing efforts to your website as well as mobile ads. Additionally, users are unable to disengage pixels the same way as they disable cookies.

Pixel types

Tracking pixels, also known as marketing pixels, come in various kinds that serve a range of functions. HTML pixels in browsers as well as server pixels offer the two alternatives to measure your marketing performance as both have their individual advantages and disadvantages.

A majority of websites and web platforms, including WordPress use browser HTML pixels. It is the simplest and the most commonly used kind of pixel since it only requires only a tiny snippet of code. Browser HTML pixels rely on cookies in certain circumstances to collect data, therefore they might not be as precise. They may also be restricted by blocking cookies.

Server pixels are a lot more challenging to implement, yet they provide a higher level of precision. They don’t depend on cookies, but instead use the server to-server method instead. However some tracking platforms are able to handle this kind of pixel which is why most users use HTML pixels in browsers.

Retargeting pixels

In terms of making use of pixels to advertise, businesses have discovered significant value in retargeting pixels. If you’ve ever visited the web only to find ads on social media sites for the same brand few minutes later, then you might have come across a retargeting pixels.

Retargeting pixels are used to track user behaviour on your site. They track the content that users visit and track their actions as they interact on the website. The pixel allows marketers to create ads that are in accordance with the user’s behavior. The aim is to continue providing information or products that already have been viewed by a user in front of users.

Retargeting is a method of delivering immediate results. There is minimal time between when a user is active on a site and the time when the pixel is triggered to trigger advertising retargeting on different platforms. This type of tracking pixel is particular to specific pages on your site, which makes it possible for more targeted targeting strategies. Instead of retargeting an advertisement for your company in general it is possible to tailor ads to specific products or pages.

It is necessary to include the tracking pixel on many pages in case you have a robust website. The pixel should be placed on a specific page order to collect data and alert the appropriate platforms for retargeting. Additionally, these pixels are not able to produce consistently high-volume campaigns due to the fact that they depend on the number of people who visit your website or browsing specific pages before leaving the website.

Conversion pixels

Retargeting pixels monitor the user’s behavior prior to purchases and conversion pixels monitor the actual purchase and goals achieved. This kind of pixel for marketing lets marketers connect sales and revenue to certain advertisements. There are many conversions that these pixel can be able to track, along with transactions made on websites.

The success of conversions is contingent on the purpose of your advertisements. A lot of ads are aimed at increasing sales or encouraging users to purchase however a large part of advertisements are designed for lead generation. Conversions come in a range of shapes and sizes and include the following goals.

Making purchases
Complete the form
Clicking on the CTA
Making a video or post
Video watching
Users who do exactly what you want them to do

The pixel type is used on thank you pages and on order confirmation pages most of the time. The pixel is activated when the user has took an step. Every action they have completed to this moment on your site as well as engaging with your ads are connected to the particular conversion.

Conversion pixels are able to be integrated with a range of channels and advertising platforms that include Facebook Ads and AdWords. They offer information to marketers to focus their efforts and determine the type of people who are more inclined to be converted.

Why do you require tracking pixels?

The conversion and retargeting pixels can be very valuable for marketers of today. They offer a wealth of information about the behavior of users, audiences, and advertising campaigns. Marketing pixels can also be an excellent tool for monitoring various marketing activities and connecting the results back to the appropriate marketing strategy or campaign.

Here are just a few of the ways you could profit from tracking pixels:

Enhance the accuracy of reports
Increase the number of offers available online
Create a more user-friendly website
Make your site adaptable to the resolution, browser and the device that is most frequently used by your customers
You can distinguish between bots and users who visit your website.
Examine emails to determine the rates of open, clicks as well as click rates.
Understand your audience better
Track user shopping patterns
Track impressions from ads
Convert sales to ads campaigns
Increase the number of impressions displayed by showing advertisements that are based on a user’s previous experience
Optimize your ads across a range of platforms
Track ads are also published on other websites

In the end, retargeting pixels are essential to get the correct content to the appropriate target audience. The degree of personalization that is provided by the information that a pixel collects is unrivaled. Campaigns are able to be more sophisticated with time as you modify your ads to the preferences of your customers.

Why not try Pixel Helper when tracking pixels..?

Conversion pixels are required to connect sales and conversions from call-to-action to an advertisement. Marketers are able to easily identify which ads are effective and which ones aren’t producing results. Through adjusting your ads you can improve your ad budget and improve the conversion rate.

How to set up and set up tracking pixels

There are many options for the creation of tracking pixels. The platforms you choose to advertise on will include a mechanism to generate pixels. The generated pixels to your web developer, and they will implement the code or include to the code by yourself. The platform that you are using for your website might also offer an integration tool to integrate tracking pixels. The choice you make will be contingent on your team’s experience and expertise degree.

Facebook Pixel

This article will examine the process of creating an Facebook Pixel for an illustration. In the settings of your Business Manager account, you will find Pixels in within the Data Sources section. Add a pixel by giving the pixel a name, then enter the URL. Facebook creates the pixel which is unique to your brand. Then, you can place the pixel on your website and track the results of Facebook.

The steps for installing your pixel are easy and broken down by the specific requirements of your site. If someone else is updating your website, you update your own site, or employ a tag management system There are steps clearly laid out to install the pixels.

Best methods to track pixels

Secure user privacy

One of the most significant issues with the use of tracking pixels is the loss of privacy. In contrast to cookies, users can’t refuse to have their data stored by tracking pixels in a simple way. Pixels are able to collect lots of personal information from users, and often without the user’s knowledge. Because of this, users might have concerns about privacy issues and also the ways in which their personal data is utilized.

Users can opt out of tracking to protect their privacy. Users can also opt out of receiving ads targeted to them on Facebook via the privacy settings of their own Facebook account. Your web designer should be able to offer the option to users to opt out of pixel tracking directly on your site.

Track smarter

For those who market, it’s common to want to keep track of every single thing. But this results in a large amount of data to sort through, which includes information that you don’t require. As opposed to adding pixels on each and every single user, take the time to be deliberate.

The use of too many pixels could cause your website to slow down and create a bad user experience. It could drive customers away if your website is slower to load. Find out which pages can give you the best quality information, and then concentrate on these areas first.

You should also be sure to keep your specific campaigns and your target audience in your mind. You should limit your tracking pixels only to those who are in your target market or who you’re targeting in your campaign. This will give you specific data to match your marketing strategies.


Pixels for tracking are everywhere, and with good reason. Marketers make use of these tiny pieces of code to retarget ads as well as monitor conversions across their website and ads. The wealth of information offered through marketing pixels are unparalleled and could aid in improving your advertising campaigns and better understanding the audience you target.

While there are some important concerns regarding privacy, marketers are able to generally create and install pixels quite quickly. It’s likely that the platforms you’re currently using, for example Facebook or AdWords will create pixels on your behalf as well as website platforms such as WordPress provide simple integration.

With such a wealth of advantages, marketers can’t afford to overlook the tracking pixels. In this technologically-driven world, people are visiting websites and engaging with websites regularly. The ability to track this data is vital for marketers, and gives them a wealth of opportunities for personalization in an unpersonal world.