I’ve been promoting that we use Instagram for a while and am constantly repeatedly asked the same question What is the reason we should make use of Instagram? Because I’m beginning to sound like someone clicked “replay” each time I respond to that question, I decided I’d make a blog post on the subject.
For certain people and companies, Instagram may not be the most beneficial platform. If you have only the time to manage a few social media websites it’s possible that you won’t be capable of justifying the addition of another. It’s okay. Instagram might not be the right choice for you at the moment. However, I would still suggest you read this article and look at the benefits of this platform. You might find it something you’d like to consider joining in the future.
Here are my top ten reasons why you should use Instagram.
It’s More than that Shiny New Toy
There’s always a new toy in the near future. Another platform that’s being believed to be the next major trend. Actually, Instagram isn’t the latest thing. Instagram was launched publically in October of 2010 and has been steadily growing in users since the time it was launched. It’s been extensively tested and tried. It’s becoming bigger and better , and if the growth rate is any indicator that it will continue to be in use for many years to the future.
That’s Where it’s where “Kids” Are
Of course, there are a lot of social media platforms that “kids” (the youngest generation of millennials) use. Many of them are on Instagram. Why? because their grandparents and parents aren’t as active on Facebook as their friends on Facebook. And guess where they were? Facebook. This is an improvement. Generations younger than us discover these sites and start to make them popular. As time passes, everyone else gets on, and they become a popular choice for all generations. Instagram will probably become (it has already begun to become) the latest and most popular social media platform.
There’s a lot to be said about photos.
Why bother writing a lengthy blog when you could upload a photo? Instead of answering the question “what is your current activity?”, why not upload a photo of your activities? Wouldn’t it be much more efficient and more useful? Pictures communicate so much more to the viewers. They communicate ideas, emotions thoughts, feelings, and even reality. They convey things that are lost by writing text. Photos let your viewers enter your world in such a way that they start to believe that they are component of that.
You could also think about photographs solely from a social perspective. Consider the content on your feed. What posts do you prefer to look at more attentively? With text or that have photos? I’m sure I’m focused on photographs. The majority of the time I read text, but I also stop to take a look at pictures. If your feed is dominated by photos, then you’re capitalizing on the phenomenon of dominance by photos.
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Be Unique
People love connecting with other people. Photos are a fantastic method to show your personality as a person or who are the people who are behind the brand. Pictures of your employees or personal pictures of your life can be a powerful way to engage to your target audience. Does your brand look youthful and vibrant? Are you more sophisticated and sophisticated? Whatever the case, your pictures will convey this persona faster and more efficiently than any text message ever.
It’s (Unintentionally) Marketing Friendly
I don’t think that the folks behind Instagram thought of making their features and services specifically for marketers. However, they did. It’s kind of like Facebook when you consider the ease with which you can reach your followers. The first thing to note is that Facebook doesn’t have Edgerank. You actually have access to every picture of each person who you are following (assuming the scrolling down enough or look at it often enough). As a brand you don’t have to think about which posts will receive the most hits. They will all be featured 100 percent in the feeds of your customers.
The introduction of new video features is very marketer-friendly since it is now possible that connect via pictures, but also actually speak to your customers! Also, you can display actual footage of your work. The best thing is that the videos automatically appear on the feed! Your viewers will immediately see your video.
Ads Are Coming Soon
Although Instagram is free and is more or less user targeted, it is likely to be changing in the near-term. There’s plenty of talk on social media regarding Instagram advertising. I’m thinking this feature could be similar to the promoted posts on Twitter or Facebook. If the post is displayed in the upper right corner of feeds or in the feed, I’m sure it’s open to debate. But this option will surely be offered in the near future. I’m confident that many companies will jump onto the Instagram bandwagon once this occurs. But if you’re already active on Instagram and have a loyal group of followers, you don’t have to think about ads as often. You’ll already have the portion of the attention of your followers.
Monitor Your Analytics
One of the main reasons users avoid Instagram for business is because they aren’t able to keep track of their activities. There isn’t a feature in Instagram that can do this, there’s an online platform that can perform the task for you. I am completely impressed by this website and the data it provides. Look up Statigram and you’ll discover the website that can do every thing for its users! I won’t go in depth here since I’ll be writing a follow-up blog that will go over the functions of the site. If you’re using Instagram for business, make sure you bookmark this website to keep track of your information.
Bring traffic to your website
If you there is a chance that you can actually bring customers to your site via Instagram. It’s not as simple to do as Twitter, Pinterest, LinkedIn or Google+, or even Facebook in general however it can be accomplished. The benefit these other websites have is that they allow you to include links to your website directly in your comments. On Instagram you can add links to your website in your comments, but it won’t be posted as an actual hyperlink. This makes it harder – and I’d like to see Instagram improves this in the near future.
But, you are able to include your link to your website on your profile. I suggest you select this link with care since it’s the only thing that you are able to promote. Select the page that you often want to point visitors to. What I would recommend is to advertise in your comments that readers should visit your site (for more details or to read an article for more pictures or to find out more information about a particular product, etc.) and inform them you have a link on your website is included in your bio. This is an additional step to be taken however it is effective. I know this because I’ve witnessed the results of driving traffic to my blog through Instagram.
It’s for all types of Business
A lot of people believe that photography is best for companies that sell products. However, this isn’t the case. Even if you’re a B2B, there’s many opportunities to post photographs. The photos you share don’t need to be focused on “work”. Include pictures of your employees working or traveling to when you meet with clients, pictures of your office, pictures of the projects you’re working on and photos of the flowers that surround your office. There are endless options on Instagram. Take your time and create your Instagram photos to be reflect your personality!
It’s just Plain Fun!
If none of these reasons could be enough to warrant joining Instagram I’d recommend the service simply because it’s enjoyable. It’s one of the my most enjoyable sites. It’s not one of the best educational (I use Google+, Twitter, or LinkedIn for excellent content) However, sometimes you want to just enjoy social media. I personally prefer the site. Although, admittedly, I am a photographer and I’m a huge fan of photography, so I could benefit more from this website than those who don’t like taking photographs. But , even so I’ve met a lot of people who, while they don’t publish lots of pictures, admit that Instagram is among their top sites.
I hope this encourages you to head to join Instagram. It’s an amazing site, even if you just make use of it for personal use, I would recommend that you become familiar with the app. It will see much more from it in the near future!