Are you a doctor thinking of launching a new medical site? If yes, then it’s likely you’re aware of the fact that your obligations go well beyond marketing your products effectively to patients, as is typically the case within the public sector.
This blog will take a look through some primary aspects that primary care providers like GP surgeries primary care networks, or Clinical Commissioning Groups (CCGs) should consider when the commissioning of a new website.
Accessible website design
Primary care providers provide services to the people in the community. This is why it is crucial to think about all users and ensure that the site is accessible and usable for the maximum number of people. Following guidelines for accessibility to Web Content Accessibility Guidelines will ensure that your website can be accessed by a large variety of disabled people in addition to making your content more user-friendly for people with disabilities in general.
Your site should operate in a predictable manner that gives the user sufficient time to review the contents. It is also recommended to implement measures to aid users in avoiding or make corrections to errors. For instance, it is important to give the user to go over and rectify the work they’ve written prior to making a submission.
Perceivable content
Offering text alternatives to any non-text material on your website is vital for ensuring that your website can be seen by a larger viewers. Content should also be developed with the possibility to be presented in a variety of ways. For instance, creating an option to create a simpler layout of pages without sacrificing any structure or information.
The way in which the content is seen by your visitors should be considered as well. Content should be simple to comprehend and make your site as user-friendly to those suffering from diseases like dementia. For those suffering from dementia, guidelines for example, using dementia-friendly phrases, such as “living with” rather than suffering from the condition – are outlined by the Alzheimer’s Society website.
Secure web hosting
Your website will be serving as a resource that must be available to the public 24 hours per day, keeping your website up and running at all times is crucial. It is possible to minimize issues that might cause your site to be offline by ensuring your site is hosted securely. It could include a server dedicated to you, or cloud-based models It is important to accommodate any real-world volumes of traffic you may experience in the future and also ensure that any data you have is as safe as it is possible.
Cyber security
This brings us to another aspect of a website that has never been more relevant in this digital age because of the variety of online threats that can compromise website security and jeopardizing the privacy of information about patients and customers. Primary care providers must ensure that their websites to be as watertight as they can, removing any weaknesses in their defenses that could cause security breaches. Accreditation from the National Cyber Security Centre of the government’s National Cyber Security Centre can show your dedication to cyber security and sufficient protection against the most prevalent threat.
NHS Data Security Standards additionally require for all NHS websites be protected for OWASP (Open Web Application Security Project) the top 10 security vulnerabilities (assertion 9.2.1).
Conformity in line with NHS brand guidelines
Patients and users view the NHS as an all-encompassing service. The NHS is among the best-known and recognized names in the world. Therefore, it is the obligation of everyone who is a part of the NHS image to ensure that they meet the quality standard that patients expect. Primary care websites must make sure that their website is conforming to NHS guidelines for branding. Patients are assured that they can trust the quality of care whenever they come across that NHS logo.
Conformity to GDPR
The implementation of the General Data Protection Regulation (GDPR) Act has altered the way that organizations are able to ask for, and keep, information about staff and patients. From a GP’s surgery’s website to the primary healthcare network or CCG’s website design , it is important that any requests for data of patients from healthcare websites are in compliance with the guidelines of the GDPR, and that data is kept in a secure manner that is in compliance with the regulations.
Make sure you trust the experts of digital
At IatroHealth we are committed to enhancing the presence of digital technology in healthcare organizations. We understand the demands of the modern primary care provider and can make sure our websites develop meet the requirements of every single one.
Do you have plans to create an updated primary care website this year? Healthcare marketing starts with a great GP website design. From the websites of GP practices to CCG websites – IatroHealth can design the perfect website for your primary healthcare provider.
Menu