Do you want to attract your customers and create a success-oriented product? Explore our packaging design strategies to increase brand awareness and customer engagement, as well as sales.
The food and drink industry is the biggest manufacturing sector in the UK that contributes over PS29 billion to the economy annually. In this highly competitive and crowded market, it’s a challenging job to make your brand stand out, particularly when popular, well-established brands are the most popular on the shelves.
In the event that you plan to conquer one small portion of the market or battling the biggest players in the business the packaging of your product is an integral component of your overall strategy for marketing. However delicious your food might be it’s essential to use a good packaging to showcase your delicious food items. So why is packaging for food important and how can you come up with a design that is effective?
Why Is Food Packaging Design Important?
Food packaging has many uses including protecting delicate food products , to promoting your delicious, pre-packaged food to the masses. If your packaging doesn’t meet the requirements in any of the points, your consumers will be immediately put off and will likely choose an alternative product from a competitor. This makes the process of creating efficient food packaging a bit of a challenge, so it’s advisable to get expert packaging advice prior to bringing products to market.
Looking deeper into the food packaging design Research suggests that attractive packaging causes activity in the brain that is associated with reward. Conversely, poorly-designed packaging may trigger negative emotions, which isn’t the ideal situation if you desire your customers to prefer you over your competitors. What are the factors that go into making a compelling packaging design?
Ideas for Food Packaging Designs to help Store Achievement
Food packaging design can have the power to influence consumer decisions, which is why you must be sure that your packaging is consistent and appealing to consumers. To make life easier We’ve put together seven great tips for effective food packaging design:
1. Make Use of Your Designs for Food Packaging to Promote Your Brand
The key to packaging success is to keep your packaging as consistent with your branding. Take into consideration how you would like people to perceive your brand and what is the purpose behind your business. Do you feel relaxed? Natural? Outgoing? Edgy? Whatever your brand stands for, make sure it’s reflected in your packaging. This will help you connect with your customers.
Apple’s packaging is focused on simple design and beautiful aesthetics which is evident in the product’s design. Every product’s packaging is sleek minimalist and clean. It’s not awash with imagery or pictures in Apple’s packaging because they would obstruct the brand’s message. The standard of its packaging is also an accurate representation of the company’s products.
2. Pick the Best Packaging Material for Your Food Items
The look of your packaging is important, but so are the materials that it is made of. There are a variety of packaging materials used by the food business, such as glass, plastic, aluminium and cardboard. This gives you an abundance of options. But the difficulty is finding the ideal material for your product.
Look for materials that will maintain maximum freshness, protect and are environmentally friendly including bioplastic, bagasse and Kraft board. Given the increased concern over the plastic used in packaging, environmentally friendly options of food packaging is getting more well-known. A biodegradable package design could be the key in the process of selling.
3. Be True to Your Product
In order to get repeat business, you need to be reliable and trustworthy. Customers must be able to trust you. If you have pictures of your food products on your packaging, be sure that they accurately portray your product. False representations of products can leave customers feeling frustrated and discontent, so don’t intentionally mislead your customers. In the same way, you shouldn’t alter the packaging design to make your product appear larger or worth more that it really is. There’s a chance that you will win an initial purchase, but your customers will not be willing to buy from you again.
There are some incredibly fraudulent packaging designs on the market. If you don’t want your item to go viral because of a variety of motives, do the right step and be honest with your customers so that you can gain their trust and create the brand’s credibility.
4. Straight-forward, clear, and clean Design of the Packaging
Straight, simple communication will cut through the noise. Food packaging should be no different. Consumers make rapid, impulsive decisions about whether or not to purchase a product. Therefore, ensure that your product’s layout contains all the essential information about the product, what it contains and how it can be prepared and what happens to the packaging after it’s been used. Your customers will be able to make an informed choice when buying your product.
5. Conforms to Food Packaging Regulations
Most crucially of all, you should ensure that your packaging complies with food regulations. Introduced in October 2021, Natasha’s Law states that all pre-packed for direct sale (PPDS) food products must clearly state the following information within the container:
The name of the food.
A full list of ingredients with allergens highlighted (for example, bold fonts, italics or different color).
Updates to the regulations on packaging, such as they are intended to protect people who have allergies or intolerances. They’ve proven effective over the past two decades, but even though deaths due to allergies are declining but hospital admissions related to food-induced anaphylaxis have increased over the same time. This makes it all the more vital that your packaging describes exactly what your foods contain.
6. Consider Shelf Impact
“Shelf impact” refers to a phrase used to describe how your product will look on shelves of a shop. Your product will undoubtedly be competing with a variety of other products and tempting alternatives, so you need to carefully consider the reason why a potential buyer might choose your product instead of other.
When you design your product’s packaging Shelf impact must be the top priority. It is essential to communicate clearly the compelling reason why your product is suitable for customers. Perhaps it’s an explosion of color or a simple and traditional style, you should take time to explore what will make your packaging the most appealing choice for customers passing by.
7. Give Customers an opportunity to have a Sneak Peek
Human beings are tactile creatures. We like to taste and smell our food. We also like to get an excellent view of the food before buying it whenever possible. You may want to consider transparent boxes to give your customers a glimpse of your product so they know what they are purchasing — and they can get excited about the item.
8. Make sure to remember Form and function
It’s easy to get caught into the specifics of your food packaging’s design. While appealing packaging can attract attention from customers However, you must make sure your packaging is practical. The product should be secure in its packaging and it needs to be in good working order while it’s transporting. Different materials should be used in accordance with the product — and various shapes can help your product stay intact.
For example, the cylindrical cans of Pringles were designed specifically to keep the stackable chips in place and maintain freshness. However the packaging has recently been scrutinized for its recycling capabilities since it features not one, nor two, but three packaging materials to accomplish the purpose.
Do you require a custom Food Packaging design for your product?
Food packaging design can be a challenging venture. With so much to consider and consider, a custom-designed packaging solution is typically the best option for you to go about bringing an innovative product to the market or rejuvenating one of your existing offerings. Creating custom, branded packaging lets you take care of the essential aspects of design with the help of experts.
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