Video production simply means the creation of video content. Video production can be anything, from a short video you take with your phone to a professionally filmed sales video that is filmed by a media company. Video production is everything you do when you work with us. This includes brainstorming, agreeing on a theme, the logistics of the shoot right down to the final edits and delivery of your video.
People are watching more videos due to the exponential rise in internet and smartphone usage over the past few years. Businesses have a new way to reach their audience, increase brand awareness, sell more, and communicate information. Instead of viewing videos as something you would borrow from Blockbuster, or as something you watch on MTV. Think of video content instead as an exciting way to grow your company.
Video production Birmingham can include:
Promotional video production
explainer video production
Corporate videos
videos for your social media platforms
training videos
Practical case study videos
Branded short films
aerial videos & time lapse videos
All of it!
Who creates video content
Video content is a term that most people associate with teenagers. A large amount of video content is created by people on social media. For professionally edited and filmed videos, media companies, businesses, and brands can use video production companies such as our Birmingham-based video production team. They can seamlessly manage the entire process from start to finish.
Who uses video content
Everyone! Everybody is increasingly consuming online video content. However, this does not mean that all types of videos will be popular with every audience. It is important to know your audience and which type of video will best suit your purpose. Another advantage to using a video production firm like ours is that we have extensive experience in creating various types of video content. We can help you research your target audience to tailor your video to your needs.
Video content is essential for your company.
Video content is important
Are you still unsure how this applies for your business?
Video content will make up 80% of all internet traffic by 2023. This means you cannot afford to overlook the benefits of video production for business. Video production services from professionals can open new markets for your business, increase credibility and engagement, and increase conversion rates to name a few.
Did you know?
55% of people view videos online every day (Source : Digital Information World).
Search traffic to businesses with video is 41% higher than that of those without video content (Source : Smallbiztrends).
A video can boost conversion rates by up to 80% (Source: Unbounce).
Video content has many benefits
We know people are watching more videos. But does this mean you can just put a video on every landing page? It’s not possible. It’s crucial to understand the benefits of video for your business before you hire a production company.
These are just a few benefits of using web video content.
Video content that is a dwell time increases time spent on your site
Video communication is fast and efficient for clients, investors, staff, and customers.
Research has shown that consumers are more likely to trust your company if you include some of your employees in videos
Video ads are more effective at generating sales. Including a video advertisement in the product description can increase the likelihood of the item being bought by 35%
Newsletters and emails that include videos have higher click through rates
People are lazy! People prefer to watch videos rather than read.
Choose the right video production type for your company
What are you trying achieve with video content
What’s your goal?
Before you begin, you need to know your goals for the video content. What do you need right now? Perhaps you need a video for online marketing or lead generation. Maybe you have a message or product you want to share? You might be looking to expand your business with a video that will help you build brand awareness and increase online engagement.
When you answer these questions and have clear objectives, your project will run smoothly and stay on the right track. Your video production company should be able to walk you through the process. This is something we do with all of our clients and it’s something we often refer to when making decisions to ensure we are moving in the right direction.
Know your audience
Your target audience will determine the type of video production best suited for you. We can help you create marketing personas if you don’t know who your target audience are or want to grow or redirect them. Your video content will be seen by your ideal client if you have a clear marketing strategy and a clearly defined target audience.
Let’s wrap it up…
Video is an increasingly popular tool for businesses. It is a powerful medium that customers and users can engage with, but it has many other uses for businesses. We are just beginning to explore the possibilities of video content, and we are excited to help you create it for your company.
