As a channel for marketing SMS is on the rise. It’s not without reason. Nomophobia (aka the fear of losing your handset) is real Your customers are addicted to seeing their phones.
As more brands get onto the bandwagon of SMS and the top brands are accelerating ahead with mass automated SMS marketing in order to deliver powerful message to consumers as swiftly and cost-effectively as they can.
Bulk text messaging utilizes an SMS gateway that can handle large volumes to send one message – that can be customized to send to as many individuals as you’d like. It’s also effective.
Do you want you to persuade your staff that mass text messaging is the best way to take? Here are seven major advantages that no marketer would want to overlook.
1. Results are accelerated with a high cut-through
There’s a lot of noise. It can be difficult for marketers to get their customers’ attention as well as their wallets when so many channels and brands are competing for attention.
Nothing cut through the noise like simple text messages.
With an percent open rates, you can be sure that your messages are read. And, even better, they get read quickly. The majority of people open messages in less than 90 seconds. This is what we call prompt targeted marketing.
2. Save money with a budget SMS plan.
As your budgets decrease and budgets shrink, you must consider carefully how you will invest your marketing dollars.
Bulk SMS marketing isn’t just cost-effective, it gives you a lot of bang for your money. With the majority of messages costing only one cent and plans that start at EUR25 monthly it is possible to get running with little overlay – and then see the results roll into.
3. Deliver unbelievable ROI
Due to its high cut-through as well as its quick conversion rates and low costs SMS has the potential to deliver a remarkable ROI. If you’re measuring response rates such as click-throughs, sales or click-throughs texts are virtually certain to yield results.
4. Get started by sending bulk SMS, speedy
Do you like the idea of sending your message to the world as quickly and as easily as is possible? Bulk SMS fulfills all of the boxes in this case.
If you use a text messaging platform such as MessageMedia you can establish an account in just one minute. There aren’t any complex platforms or tools to master. There is only one simple interface to connect with your clients.
In addition, by integrating the platform you prefer for marketing you’ll be able to keep everything in one place and get the job accomplished quicker.
5. The Bulk Store offers a wide range of case types
From product launches to discounts from back-in-stock announcements to invitations to events There are many possibilities to engage your clients via bulk SMS.
Take a look at all the times in a client’s journey that you have to interact with them. Compare this to the expense and ease of sending mass text messages. If it is more sensible to send SMS messages instead then go ahead.
6. Personalize every message
Mass marketing is the norm of the last decade. Nowadays, consumers prefer personal marketing campaigns that connect with them directly. The best part? Personalisation is simple with mass SMS marketing.
It is possible to customize bulk messages by adding content that ranges from the first name of a customer up to the date of their birth, and from their names to discount coupons. Whatever is relevant to the message that you’re trying to send.
7. SMS is an amazing team player.
Marketing is an all-team effort. Each of your channels must collaborate, working together to help each other achieve the highest results. SMS has proven its value to the team, helping to drive visitors to the other channels as well as helping you achieve your marketing goals overall.
For instance, if you observe that customers don’t open emails, send them a short text messages so that they know that the message is there in the inbox. On the other hand you can use social media to encourage customers to sign up to receive messages via SMS regarding flash sales.
8. Help customers to feel heard
Did you know that you can easily allow two-way conversation even through large, automated texts? It’s an excellent way to increase engagement, and let your customers feel valued and heard.
For instance, a short “Reply Y, N” to remind appointments can be extremely useful for your team. Also, you can make polls or solicit feedback from customers regarding their satisfaction with your services.
9. Automate and forget about it with automation
In addition to aiding you in broadcasting messages to many users, sending bulk messages also helps to free up time for your team as well. Utilize automation for SMS to send relevant messages, for example, follow-up calls to support and new sales or lead generation opportunities, reminders for meetings and much more. In this way you’re not at risk if your support or sales team may forget to press’send’.
Are you ready to begin mass marketing using SMS?
Once you’ve been convinced of the advantages of bulk SMS marketing now is the time to put it to work for your company. Contact our experts to learn additional information…
