In the realm of gift cards there’s something all to enjoy. It doesn’t matter if it’s seamless ease of use purchase flexibility, buying options for gift recipients or secure acceptance gifts cards are the preferred choice for consumers. What makes gift cards a good choice for companies?
Businesses like yours have more reasons to appreciate gift cards. Businesses all over the world make use of gift cards to increase awareness and increase sales. By adding gift cards to your marketing plan can draw customers in and keep them returning.
The rise of the world of online shopping and online shopping continue to transform the retail sector Digital offerings have also increased the appeal in gift cards. As per Blackhawk Network, a global market leader Digital gift cards are becoming more accepted by consumers.
For retailers that accepted payments via digital wallets the shopping frequency grew by 69% while spending amounts increased by 54 percent, according to Blackhawk. Furthermore, 85 percent of the shoppers who were surveyed said that using digital wallets made their shopping experience more convenient.
No matter how big and scale of your company an effective gift card program is inexpensive and easy to set up. Take a look at these eight strategies that
1. Gift cards help build brand recognition
Gift cards can be a cost-effective form of advertising that will keep your company top of mind in the eyes of your customers. Plastic cards are a great way to provide small advertisements that can be used to promote your company’s message and cost much less than a billboard. Along with convenience, virtual gift cards can help you promote your brand’s messaging to consumers on the internet.
2. Gift cards increase sales during the holidays
Sales during the holidays aren’t only the norm for traditional retailers anymore. Gift cards can be used by all kinds of companies to get caught up in the festive spirit. For everything from gym subscriptions, car washe memberships, lawn care as well as home maintenance and salon services gift card programs are able to help brighten the holiday season for anyone – regardless of what their preferences are.
3. Gift cards permit you to use digital wallets
To meet the demand of consumers for electronic payment options, a modern gift card program could provide digital alternatives as well as traditional cards. Utilizing the Digital Gift Plus system that allows you to create a personalized gift card website will be able to offer your customers digital as well as tangible gift cards. The site is connected to your payment gateway for e-commerce to offer a hassle-free shopping experience with gift cards.
4. Gift cards enable customer engagement
The relationship with a client begins through a gift card but it doesn’t need to stop there. Gift card programs can lead to more personal relationships with customers and more opportunities for marketing. Gift recipients are your brand ambassadors. Therefore, you must ensure that recipients as well as givers feel energized after the experiences.
5. Gift cards generate useful data
Gift cards can open ways that let you gain a better understanding of your customers and help them assist them more effectively. Gift cards help you gather vital information that will provide valuable insight into your market. They are also connected to online registrations which allows your customers to share their preferences, allowing you to better meet their needs and requirements.
6. Gift cards are secure and easy to use
Paper gift certificates have were a staple of popularity, and are still functional on a smaller scale. Presently, gift cards are more secure and easily accessible than traditional paper certificates which were prone to theft, loss and fraud and theft due to duplication. For the convenience factor, it is possible to use gift cards in the same manner you accept debit and credit cards: online, on your mobile app, or at stores.
7. Gift cards are easy to distribute
Gift cards are an efficient way to make use of store space. Gift card malls that are located in bigger locations like grocery stores will allow your brand to be exposed to larger numbers of potential customers. We provide gift card distribution in the most popular gift card malls, putting your gift cards next to famous brands in top retail stores.
8. Gift cards boost cash flow
Programs that use gift cards could boost cash flow, particularly when as compared to other strategies for marketing. Traditional marketing strategies that have a proven ROI take time to show sales outcomes. Gift cards can be sold to allow you to make money before you even offer goods or services.
Explore our loyalty and gift solutions for gift and loyalty
We provide companies of any size the tools they need to help them grow their business by assisting them in expanding their reach in order to connect with an even larger audience, generate more sales, and encourage the return of business. Are you eager to know more? Let’s connect.
Visit Blackhawk Network for more info on gift card industry trends…