According to research the majority of Brits have a mobile of some kind. In 2021, the proportion of Brits who have a smartphone is 81% an increase of 46% over 2014.
We’re likely to be the first to admit that our smartphones have become a huge part of our routines every day in our lives as well as our work. How big is it? Take a look at these shocking smartphone-related statistics:
A typical smartphone owner is on his or her smartphone every day for 47 times more than 17,000 times per year!
How long are we spending on our phones? think — about three hours a day. If you add tablets more than 4 hours.
In addition According to an article released by CNBC in the beginning of 2019, 73 percent of internet users will be able to access the internet exclusively through their phones by 2025.
These statistics show that mobile isn’t going away. To remain ahead of the game companies must continue to improve their mobile marketing strategies to attract users, and connect to their audiences, and remain in touch to them. Read on for some insights on the advantages and disadvantages of mobile marketing/advertising. I hope that these tips can aid you in ensuring that your thoughts regarding mobile technology and marketing are current.
Access to the internet is easy
It’s true that our phones are on us all time. In addition it is estimated that the average user will spend more than an hour using the most popular social media apps and tap, swipe and tap their phone more than 2,600 times in a each day. In the year 2019 the data was reported from the Pew Research Centre that 37 percent of adults across the U.S. say they mostly utilize a smartphone for accessing the internet. This is a reason to focus your efforts on mobile-based marketing. The ease of use of smartphones will ensure that your advertisements and campaigns are easily seen by the people who use them.
Personalization and location
Through mobile marketing, you can contact people from any point, any time, whether at work, at home , or even during holidays (we generally don’t encourage this last option). By using the concept of location-based marketing, lots of data can be collected about the preferences of users and habits, all thanks to their smartphones. This allows for a more personalized ad which is targeted ads that can be tailored to speak directly to a particular person depending on factors such as the purchase history of the user and their geographical location.
Potential for Viral
Let’s face it — we enjoy sharing things with our family and friends in particular if the message or content is appealing and interesting, or has some another worth. Mobile marketing increases the chance for something to “go viral.” You’ll get much more attention without any extra effort or expense.
Instant transactions
Mobile can be your best friend if you’re an impulse purchaser — and then in the event that you’re selling. Imagine yourself waiting waiting in line for your favourite retail shop: The items are displayed to draw your attention during the wait which could eventually bring you to purchase. Mobile advertising is the exact similar thing. Our smartphones are all used for entertainment and boredom can lead to curiosity about something that is new. If you are a business that offers online products you will be able to meet a need of consumers.
Cost effectiveness
It is perhaps one of the biggest benefits of mobile marketing however there’s variety ways to consider this. Because the size of the screens on mobile devices is much smaller than a desktop computer and laptop computer, the space for advertisements is limited and the required content is smaller in terms of dimension and price, in addition. This means that the cost of advertising on mobile devices is lower when contrasted with television or radio advertising. The concept of targeting is an important contributing factor to this, and. You can concentrate on targeted ads to target those who would like and require to view the ad(s). If it’s not successful it’s possible to reduce costs by stop your advertising campaign.
The disadvantages of mobile marketing
There isn’t much room for error on the front
First impressions are crucial. If your advertisements create an unfavorable first impression the impression they get is the one that matters the most. Make sure you make your ads or your content free of errors. It’s extremely difficult to correct mistakes before they are noticed and viewed by the public, since mobile advertising is extremely quick in nature.
Potential for bad user experiences
This is the second disadvantage. Remember how I mentioned in the previous paragraph”to “let the content be viral”? It’s true that bad advertisements or content could go viral just as like good ones. Examine your advertisement or content with care, maybe even having multiple people look over it. Also, you should be sure to ensure that your message is not received in a negative way.
Potentially, there are issues with navigation
Think about this when you design ads for mobile devices: Around 88% of all phones within the UK are smartphones, which implies that roughly 20% of people are using regular phones. While the consumer may be interested by your advertisement, some may not have access to the information.
Costs for users
This is one of the disadvantages that should not be ignored. While we may see ads that advertise unlimited data, it doesn’t mean everybody has unlimited plans. Texting and data charges could apply to some people who see your ads, so you need to be aware of this.
There’s no excuse for not embracing the growth of mobile marketing, just as the benefits discussed above suggest. Mobile marketing is essential to grow a brand due to the fact that people are spending increasingly time on their mobiles. If you haven’t made your website mobile-friendly or considered the ways your marketing strategy online should be geared towards people who use smartphones, get in touch with us today.
