Are you still unsure why video marketing is important? This well-known tactic offers many benefits, including increased traffic and more revenue.
To thrive, companies need visionary leadership, an exceptional offering, and exceptional service. In today’s noisy market, your brand needs a story.
Because stories evoke emotion, they make better marketing. Stories can help us understand complex information, influence our trust and nostalgia, and even make us feel better. A great story can convey the brand’s entire personality in three minutes. Clever stories can be especially persuasive.
Why use video marketing?
Video is essential to your content strategy. It’s small, portable, memorable, and easily measurable. These components are not only what make video appealing to your audience, who prefer short, engaging content, but they are also the key features that make it the ideal format for marketers.
Video is a visual medium that can be used to explain complex concepts. To share stories about customers and inspire marketing-specific actions such as trials, demos, subscriptions and more
Video’s unmatched ability to convert has made it a valuable medium for data-driven marketers. Because you can measure and track audience engagement for video in a meaningful way, this is why.
Your videos can be tied directly to deals they influence. You can also see which assets resonate based on content engagement analysis. Marketing needs this reporting to quickly identify the most engaged leads and show the value of their game-changing initiatives.
10 Video Marketing Benefits that Will Power Your Business
Online video marketing is a powerful, visually rich medium that can be used to promote your brand.
The numbers tell a compelling tale. These statistics show why many companies in various industries are using video marketing. This is why you should consider video marketing services for your business.
1. Increase Revenue
Aberdeen Group research shows that marketers who use video to increase company revenue are 49% more successful year-over-year.
2. Influence buying decisions
According to Animoto, 90% of customers believe that watching product videos helps them make purchasing decisions. 64% claim that they are more likely to purchase if they watch a video.
HubSpot reports that 97% of marketers believe video has increased user understanding of their products or services.
3. Give People What They Want
According to HubSpot data, video content is preferred by brands over email, newsletters and social images.
Consumers have many options when researching their options and considering purchasing something. You can use a search engine to find information, visit a company’s website or look at reviews websites, and watch videos. You can easily incorporate video into any of these places to give your brand a greater chance of convincing consumers.
4. Search Rankings Higher
Your website’s rank on search engine result pages (SERPs) can be improved by using video. How high your website appears in search results can be affected by how long a visitor spends on it after they arrive from Google. According to Backlinko, dwell time is an important Google ranking factor.
HubSpot reports that video is a great way to increase this metric. According to HubSpot, 80% of marketers believe video has increased dwell times on their websites.
You don’t have the authority to believe them. According to Mist Media data, the average internet user spends 88% longer on websites that contain video. According to HighIQ, websites with video have an average dwell time of two minutes more than those without.
According to research by Forrester, websites that use video effectively increase their chances of ranking on the first page Google results pages by up to 53 percent.
Search Metrics also reported that 55% of keyword search results in the U.S. include at least one video. Search Metrics reports that a video can increase your chances of being found in the SERPs, and make you more attractive to click.
5. Traffic – Increase
Aberdeen Group research shows that video users receive 41% more search traffic than non-users.
6. More backlinks
Research by Moz shows that embedding a video in a page or post almost triples the average number linking domains.
7. Increase Conversions
Aberdeen Group research shows that video users have 27% more click-through rates than other users and 34% more web conversion rates.
EyeView Digital claims that video on landing pages can increase conversions by 86%.
8. Reach Decision Makers
According to HighIQ, three quarters of business executives view work-related videos every week. HighIQ also found that 54% of senior executives share work related videos with their colleagues each week.
59% of senior executives agree that text and video should be available on the exact same topic on the page.
HubSpot found that 72% of respondents would prefer to see video to learn more about a product or service.
9. Crush Email Sends
According to Syndacast, using the word “video” in an email subject increases open rates by 19% and click-through rates up by 65%. It also reduces unsubscribes down by 26%
MarTech Advisor claims that adding video to emails can increase click rates by as much as 300%.
Video is an effective addition to email marketing.
10. Earn Shares
According to Small Business Trends, social video has 1,200% more followers than text and images combined.
HubSpot reports that 83% of consumers would share video content created by a brand that is enjoyable to them, according HubSpot.
